Insights & Articles
Technology and Marketing: The Perfect Marriage
Laurie Hause, McKenzie Lake’s CIO and Director of Marketing, article Technology and Marketing: The Perfect Marriage is featured in Topics: Informed Opinions on Legal Management Spring 2014 newsletter by the BC Legal Management Association. The article was first published in ILTA’s June 2013 issue of Peer to Peer, titled Emerging Careers and was reprinted in Topics with permission.
Laurie’s article highlights combining the roles of technology and marketing in smaller firms as a growing essential strategy.
Read Technology and Marketing: The Perfect Marriage to learn how the two disciplines are united.