New Site Launches With Lots of Buzz
After much anticipation, McKenzie Lake’s Marketing Committee is proud to announce the launch of their new website. The site is the culmination of months of collaboration between the committee and adHOME, the firm’s creative and digital agency. They kicked off the excitement with an internal soft launch to the staff that included teaser posters, game cards and an interactive promotion. Staff were challenged to “Crack the Case” by deciphering a series of clues that had them exploring various pages of the site and their facebook page.
The website reflects the firm’s commitment to innovation and client service. Because of the responsive design, clients and potential clients can conveniently view the site from their tablets and smartphones. Special accessibility features allow people with disabilities to access the content with or without assistive devices. With intuitive navigation, the new website also makes it easier for potential clients to find and contact a lawyer with expertise in a particular field. The search engine-optimized content is also organized by industry sectors, reflecting McKenzie Lake’s unique strengths in areas such as Energy, Oil & Gas, Indigenous Law, and Real Estate.
“Our website is the result of emerging technology combined with marketing insight,” noted McKenzie Lake Chief Information Officer and Director of Marketing, Laurie Hause. “Its innovative design really reflects our modern, premium brand.”
adHOME designed and developed the new website to appeal to McKenzie Lake’s target audience ensuring that the content was comprehensive but also welcoming to a potential client. The look and feel embodies McKenzie Lake’s unique combination of strong tradition and a forward thinking approach.